Apply diverse perspectives to create intuitive solutions for complex problems. Connect engineering, product, and design to innovate. Lead and facilitate teams to build awesome products.

Services

  • Multi-disciplinary experience enhancing design partnerships with engineering and product. Providing end-to-end support from vision, ideation, and development to delivery.

  • Understanding how innovation creates value for the business while optimally integrating to achieve common goals.

  • Implement and improve processes and systems. Build, mentor, and support teams, multiple projects. Lead and create cohesive experiences together.

  • Engineering

    Work closely to refine architecture. Develop systemic approaches connecting design and code. Improve efficiency and work together to build cohesive, scalable experiences iteratively. Push beyond boundaries to innovate.

  • Product

    Partner to align process that enable product and user growth. Work to build strategies and craft compelling stories that support incremental growth. Help to manage resources and timing.

  • Design

    Combine creativity and logic to drive innovation. Align business needs and technical possibilities to foster innovation and growth. Lead crafting of intuitive and transformative experiences for complex tasks.

Projects

15 years of experience leading complex web / mobile application design and development across diverse industries, resulting in successful outcomes for startups and large-scale applications. Sets strategies, plans, and executes, contributes at all level to drive product success.

Digital Asset Management

Designed solutions to assist organizations in managing digital assets. Redesigned the admin interface to include granular permission settings, user management, and file conversion tools. Designed and delivered tools to help brand creators review and publish guidelines, use online editors, and utilize workflow and publishing tools.

Worked closely with owners to ensure design and product quality. Incorporated customer feedback to improve functionality, aided in development, built features, and managed multiple small teams, facilitating successful delivery and adoption.

Carbohydrate and Insulin Management

An ongoing effort to design and develop a series of applications aimed at creating personalized diets and improving control of insulin and blood sugar levels.

Process

Research
Understand challenges, empathize, and gather data.
Define
Synthesize findings, prioritize, and scope values.
Ideate
Conceptualize, collaborate, and explore.
Prototype
Envision solutions, refine details and validate.
Build
Architecture UI and Data, optimize interactions.
Improve
Gather feedback, observe, and iterate.

Vision to Reality

The original goal to provide real-time analysis had feasibility issues, yet by exploring graceful ways to handle it, we were able to maintain the original value planned. In addition, refining experiences to align with App architectures further enhanced the development.

App Preview

This entry application aims to remove the burden from dose calculations. It will integrate with wearable data to provide a comprehensive overview and help understand the effectiveness of insulin dose against a variety of health data. Approaching the UI to align with data models and tech architecture.

Communication and User Management

Designed applications for a multi-channel customer communication suite. Led redesigns and integrations. Also, designed and delivered content editors for various channels, subscription management, and reporting tools.

Led building modern design systems, research, optimized complex UI, and worked with engineering and product management to set processes and improve delivery.

Hired and managed a small team. Collaborated across functions to mentor and support individual, team, and product growth.

Wealth Management App

A personal project for continuing education. Project focus to identify a challenge, research, design, architecture and develop.

Idea

Understanding financial wealth requires connecting multiple online accounts, often with challenges. Self managing by setting up tables and files can be time consuming and requires additional knowledge. Developed a solution that puts users at ease with their sensitive information, a simple way to track all finances in one place.

Reality

Research available financial options and how they mature. Develop functional calculations, data models and relationships. Build App on Swift, studied how UI systems are handled, relation to design system and programing concepts. Optimized designs to better align with tech stack.

Approach

Diverse experience in Engineering, Product and Design strengthen navigating unique complexities, complementing partnerships, and generating robust solutions. Use humility and empathy. Apply creativity and logic equally.

Inclusive design, invite ideas, work together to add value. Maintain connectedness, mindful of elements around -in a system or an organization.

Every project, feature, a team are different. Adopt and build relations. Develop optimal design language across teams. Intuition backed by observations, iterate toward improvements.